Consumption Device becomes Consuming Device


Well, it seems to me that Microsoft, Google, and all of China are full of complete idiots. Europe can collectively be thrown into this hodge-podge bag of useless idiots too. Or perhaps I’m over-estimating the percentage of the human population which is capable of truely creative engineering innovation…

Microsoft’s contribution to modern computing is effectively zero. Windows Mobile was finally terminated last year after removing Nokia as a mobile platform. How could the largest and most pervasive computer operating system vendor fail completely and miserably? Because of company culture,naturally. MS was founded on theft and opportunism, and secured its place by undermining all competition.

This company is now existing on the vestiges of its karma: a rotting corpse of immorality desperately clinging to whatever income it can still maintain. It is beautiful to note that the company which helped create MS is the same company which holds its only hopes of survival, yet this does nothing for the value-added necessary for long-term survival.

Google has also terminated support for anything not a Pixel phone in hardware. Its Android code, stolen, is still under review by the courts, prompting rumours that the idiotically named Alphabet parent company must release an entirely new operating system.

Google already tried with Chrome, but that is, for different reasons, also an epic failure! Chrome is a web-based OS, meaning that it cannot function on a device – the device is merely a remote access terminal to a webpage. This means anything the device is used for requires very, very fast and of course expensive internet access. This idea died in the 1990’s, so it is stupid that any company would base its OS on such a flawed concept.

UNIX has been around since the 1980’s, and this computing architecture was specifically designed to execute computational tasks efficiently. ARM processors have been widely used and freely available for decades, yet operating systems have been gradually disappearing: no new OS’s have survived in the mobile device industry outside of Android and iOS, but pointedly, none have emerged outside of the USA. 

And here is Apple! Not only acquiring NeXT in 1997, a UNIX-like OS, but then extending that as MacOS since 2001, but rewriting it for touch screen devices from 2007 for iPhone, then re-focussing in 2010 for AppleTV and iPad, for Apple Watch in 2015, and now tailored separately for iPad in 2019. Does this company know no limits?

iPadOS represents a lot of ‘13’ for Apple’s frail and hapless competitors this year. Their luck just ran out – they had better innovate now or organise their market exit strategies.